I am a person who addicted to lip balm. I use a lot in a day. Though, this is not winter here and regardless the weather our lips also need some treatment as other parts of body. If any day I did not bring it with me, on that day my lips should feel not comfortable as they always be. I will think that I shouldn’t forget it next time. I use it after shower, after having good toothbrush, after meal or when usual activities that can wash my lips moisture.